Getting started

From an email address to your first shop workspace — and a tour of the screen so you know where everything lives.

Create your account

You need an account before you can do anything else. There are two ways to get one, and which applies to you depends on how this platform is set up.

Signing up yourself

Open the sign-in page and click Create one under “No account yet?”. You can also go straight to the registration page.
Enter your Email and a Password. The password must be at least 10 characters long.
Press Create account.
You will see the message “Check your inbox — we have sent you an email with the next step.”
Open the email titled “Please confirm your email address” and click the link inside. You land back here with “Your email address has been verified. You can sign in now.”

Why the message never says whether you already have an account

Whatever you type, the answer is the same sentence. That is deliberate — it stops strangers from using the form to find out which email addresses are registered here. The real information is in the email: either a confirmation link, or a note that someone tried to register with your address.

Until you have clicked the link in that email you cannot sign in. If the mail does not arrive within a few minutes, check your spam folder.

If sign-up is switched off

Some installations do not allow self-service registration. You will notice it in two places: the sign-in page has no “Create one” link, and opening the registration page sends you back with the message “Self-service registration is disabled. Ask a platform administrator to create an account for you.”

In that case, ask whoever runs this platform to create the account. They can also mark it as verified straight away, so you can sign in immediately.

Go to the sign-in page.
Enter your Email and Password.
Optionally tick Stay signed in — this keeps you signed in on this device for about 30 days. Leave it off on a shared computer.
Press Sign in.

You land on Your shops, which is what the sidebar calls Dashboard. From there you pick a shop or create one.

After five failed attempts in a row, sign-in is blocked for a short while. Wait a minute and try again — or reset your password.

If you forget your password

Worth knowing

There is no “change password” form inside the application. Changing your password always goes through the reset flow: sign out, then request a reset link. Your personal settings page says the same thing and links straight to it.

On the sign-in page, click Forgot password?
On Reset your password, enter your email address and press Send reset link.
You land on Check your email. The page tells you how long the link stays valid.
Open the email and click the link. On Choose a new password, pick a strong password of at least 10 characters and press Change password.

No email? Check your spam folder first, then use the try again link on the “Check your email” page. For security reasons the page never tells you whether an account with that address exists.

Accepting an invitation

If a colleague invites you to their shop, you do not create a shop yourself — you join theirs.

You receive an email titled “You have been invited to “…””. Click the link in it.
The page You’ve been invited shows who invited you, which shop it is, and which role you will get.
If you are not signed in, use Sign in (or Create account, when sign-up is open). Use exactly the address the invitation was sent to.
Press Accept invitation. You land directly on the shop’s overview page with the message “Welcome to … — you joined as …”.

Two things that trip people up

An invitation is bound to the email address it was sent to. If you are signed in with a different address the page says so and offers Sign out — sign in with the invited address instead.
An invitation is valid for 7 days. After that the page says it has expired and you have to ask the person who invited you for a new one.

What you can do inside that shop depends on the role you were given. See Team & roles.

Create your first shop

A “shop” here is a workspace for one Shopware shop: its imported catalog, its settings, its team, its credits. If you run three stores, you create three shops.

In the left sidebar, open Dashboard. On an empty account you see No shops yet.
Press New shop (or Create your first shop in the empty state).
Fill in the two fields on Create a new shop.
Press Create shop.

The two fields

Shop name: Just a label so you can tell your workspaces apart in the shop switcher. It does not have to match anything in Shopware.
Description: This one matters more than it looks. The help text under the field asks: “What does this shop sell, who is the audience, what tone should content use?” — because this text is handed to the AI as background for every single thing it writes. It is the cheapest way to make all your generated content sound like your shop.

Write a real description

Two or three sentences beat two words. Say what you sell, who buys it, and how you talk to them. For example: “Online shop for professional barista equipment. Customers are café owners and serious home baristas. Tone: factual, technical, no marketing superlatives. Always use the formal address.” You can change it later, but content generated before the change keeps the old flavour.

You are the Owner of the shop you create, with permission to send content to it. The next step is connecting it: Connect your shop.

The sidebar outside a shop

On the left you always have the same short list:

Dashboard — your shop list. This is the home page; there is no separate dashboard screen.
Approvals — content from any shop that is waiting for your sign-off.
Admin — only visible to platform administrators.
Under Account: Settings for your personal preferences, and Docs for this documentation.

Each shop on the dashboard is a card showing its role badge, its description, and at a glance whether it is connected, when it last synced, and — for Owners and Managers — its credit balance.

The sidebar inside a shop

Open a shop and the sidebar changes completely. From top to bottom:

The shop switcher at the very top.
Overview — the health and progress dashboard for this shop.
All products — the imported catalog, and where you start a sync.
Then one group per content area — Products, Categories, Media — each listing the tasks you can run, for example Descriptions, Meta texts, Product images, Alt texts, Image generator.
All jobs, Templates, Approvals, Credits.
A Settings group with Configuration, Connection and Members.
At the very bottom, Docs — this documentation. It is there for every role.

Missing an entry?

The sidebar only shows what you are actually allowed to open, and only the tasks that are enabled for this shop. Only an Owner sees Connection. Configuration, Members and Credits need Owner or Manager. An Auditor sees the read-only pages only. And a whole group such as Categories simply does not appear if no task in it has been enabled for your shop.

Above the content there is a breadcrumb — Dashboard › shop name › current page — which is the fastest way back out.

The shop switcher

Click the shop name at the top of the sidebar to get a list of all your shops plus All shops. Switching tries to keep you on the equivalent page in the other shop — if you are looking at product descriptions in one shop, you land on product descriptions in the next. If that shop does not have the task, you land on its Overview instead.

Light and dark

The sun/moon button at the bottom of the sidebar switches between the light and dark theme immediately. To make the choice permanent — or to follow your operating system — use Settings › Appearance. See Personal settings.

On a phone or tablet

On narrow screens the sidebar collapses into a menu button in the header. Tap it to open exactly the same navigation, tap it again to close. Everything is reachable — but the wide tables on the job and product pages are much more comfortable on a laptop, so use a bigger screen for reviewing content.

What next

Your workspace exists but is still empty. Connect it to your Shopware shop: Connect your shop.